In today’s episode of The Dietitian Success Podcast, I sit down with copywriter, John Mckie. John works with business owners just like you to help them reach more people and change more lives using the written word. He believes that when used correctly, the ‘right’ words can captivate the mind, evoke emotion and create memories and transformations that last a lifetime.

I have personally worked with John to writer our evergreen sales sequence for Online Course Blueprint. He truly has such a unique, authentic, non-spammy approach that actually generates results.

And so today, John and I are going to talk all about copywriting - what it is, what to do if you think you’re a ‘bad writer’, how to write sales copy that doesn’t feel cringe-y or spammy, and so much more.

Links:

Check out John's website here: https://www.johnmckie.com/
Connect with John on LinkedIn here: https://www.linkedin.com/in/john-mckie-%F0%9F%9A%80-571910159/
Follow John on Instagram here: https://www.instagram.com/johnmckie_/
Check out our Online Course Blueprint evergreen funnel here to see John's copywriting in action (fill in the form and you'll automatically receive the emails): https://www.onlinecourseblueprint.info/profitableonlinecoursetopic
Check out the Dietitian Success Center membership here: https://dietitiansuccesscenter.com/membership/
Check out our Freebies (PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook) here: https://dietitiansuccesscenter.com/freebies/

140: Ethical Copywriting (ie. how to sell your services in an authentic, human-first way) with John Mckie