172: Business Chats [Prepping for a brand photoshoot, planning content for the second half of the year]

In this episode of The Dietitian Success Podcast, Krista walks you through: 

• Why a strong, cohesive brand is essential for communicating trust in a health profession
• How to find a local brand photographer
• How to plan out your brand photoshoot, including the types of photos you might want to have taken
• Using Pinterest to strategically plan your brand photoshoot
• The process that the DSC team uses to map out both paid and free content for the next 6 months
• How to conduct low-key market research to come up with content topics

Links: 

• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Check out the Dietitian Success Center membership here
• Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook
• Brand photographer Detoured Creative