191: Marketing Nutrition Support Courses for Dietitians with Sara Griffin, RD from Edge Nutrition

In this episode of The Dietitian Success Podcast, I sit down with Sara Griffin, RD and founder of Edge Nutrition. Sara and I chat about: 

• How she identified and filled the gap in nutrition support education for dietitians, creating her course as a solution to the lack of preparation for clinical rotations.
• The step-by-step process of creating an online course, including researching content, leveraging intern feedback, and utilizing platforms like WordPress and LearnDash.
• Hurdles faced when launching an online course, such as pricing uncertainty, DIY website development, and the balance between affordability and value.
• Effective marketing strategies for a hyper-niche audience, such as using Instagram ads, targeted hashtags, and building word-of-mouth referrals in a small professional community.

Links: 

• Check out Edge Clinical here 
• Follow Sara on Instagram here 
• Prices for the DSC Membership are going UP in 2025 (but only for new members). Join now to lock in current member pricing and take advantage of all the incredible new features and content we are going to be releasing in 2025 and byeond.