201: The Art of Copywriting for Dietitians with Orly Wachter, Turning Connections into Conversions
In this episode of The Dietitian Success Podcast, Krista interviews Orly Wachter, a dietitian-turned-copywriter, to explore how dietitians can leverage the power of words to connect with their audience and drive business growth.
Together, they dive into topics like:
- Orly's journey from clinical dietitian to entrepreneur and copywriter.
- The importance of market research and how to truly understand your audience.
- How to craft engaging website copy that speaks directly to your ideal client.
- The value of sales pages and the essential elements to include.
- Practical tips for creating email sequences that keep your audience engaged.
- Mindset shifts to overcome the fear of sounding “salesy.”
- The role of storytelling in building trust and relatability.
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